What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Olathe Subaru

Subaru and Olathe Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves to Care Blanket Delivery  –  Amy M

On Wednesday, June 12, 2019, LLS staff members Megan Clemens, Amy Michale and Marissa Mehwald met Brad Rose, Olathe Subaru representative at the University of Kansas Cancer Center in Westwood. We were met by Emily Laskowski and Dwight Jackson both survivors, Dr. Abdulraheem Yacoub, two of his nurses and Erin Winters in Community Relations. We delivered blankets to patients both in treatment rooms and in the waiting area. Brad was able to meet Dr. Joseph McGuirk, Professor of Medicine Director, Blood and Marrow Transplant Program and discuss Subaru's partnership with LLS. We also shared with Dr. McGuirk about Subaru's support nationally throughout the Subaru Loves to Care program, and Subaru CEO Tom Doll's commitment to raise more than $1M for LLS this summer.

LLS & Subaru Loves To Care  –  Danielle S

Today, LLS staff members Danielle Schaefer and Morgan Hicks met with Brad Rose from Olathe Subaru to drop off 80 blankets at The University of Kansas Cancer Center. With the help of the nurses we were able to give a blanket to every blood cancer patient receiving treatment today. Thank you Subaru, for helping LLS spread love and warmth through the Subaru Loves to Care program.

Young cancer survivor gives back through Subaru  –  Ali E

Jake Valentine was still a baby when he was diagnosed with leukemia. At just 20 months old, he started cancer treatment, which included chemotherapy. After three and a half grueling years of being sick and going through a seemingly endless cycle of doctor visits, needles, and treatments, Jake was finally declared to be in remission. In fact, Jake, now 9 years old, will soon celebrate his fifth year of being cancer free, a milestone that he and his family are very much looking forward to. "Five years of remission is a big deal. That's when doctors will consider him 'cured,' and he'll go back to having just as much a chance of getting cancer again as anyone else," Mark Valentine, his father, said. Jake was recently selected to be the face of the national Subaru Loves to Care campaign, a partnership with the Leukemia & Lymphoma Society aimed at caring for cancer patients all over the country by delivering messages of hope and warm blankets to hundreds of hospitals and treatment centers. In addition to being on posters in every participating Subaru dealership and website, Jake has also been helping out with blanket delivers to local Kansas City hospitals. He delivered 160 blankets and cards to Lee's Summit Medical Center and University of Kansas Cancer Center. "We're sort of celebrating Jakes fifth year of being cancer free by giving back. Jake knows what its life to be a patient, so this project is great for us to help with."

Road to Recovery  –  Kevin B

Bill Georges Olathe Subaru has teamed up with the American Cancer Society to help with people that are struggling to get to their cancer treatment appointments. After realizing how many people struggle to get to their cancer treatments we wanted to help. We started by searching for the person who had the credentials and the heart to care for these people. We were very fortunate to find a retired law enforcement officer who had all the right credentials and the professional attitude to truly care for these people. After starting this program it became very clear that there was a need for this kind of service in our community. Bruce Bronson our kind hearted driver became loved by the patients that he took to and from. Many of the patients started what we call his fan club by e-mailing our dealership expressing what a wonderful person Bruce is and how thankful they were for this service. We all know someone that has been diagnosed with this terrible illness and it is truly a blessing knowing we can help.